Certified Ayurvedic Practitioner, Educator, and Consultant

MEET RIMA SHAH

Rima Shah is an Ayurvedic practitioner and co-owner of Diva Ayurveda with nearly 20 years of experience guiding clients toward balance, vitality, and spiritual well-being. Rooted in her Indian heritage and first taught by her grandparents, Rima blends ancient Ayurvedic wisdom with a modern, accessible approach.

Her training includes advanced studies in Ayurvedic herbalism, Panchakarma, and women’s health - through both formal faculty positions in U.S. Ayurvedic schools and continued study in India. She has counseled women through prenatal, postpartum, and life transitions, always honoring the whole person with compassion and authenticity.

Today, Rima offers in-person Ayurvedic consultations in Milwaukee, WI and online Ayurveda coaching worldwide, specializing in women’s health, digestive wellness, and seasonal living practices. Her mission is to make Ayurveda practical, spiritual, and transformative for modern life.

Client + Student Testimonials

  • The Ayurveda treatments that I have received from Rima Shah have always left me more balanced and revitalized. The warm oil she uses is nurturing and deeply healing for my skin. When I leave her treatment room, I breathe easier, and I feel an overall sense of peace and well-being.

    - Dena A.

  • Rima Shah introduced me to the world of Ayurveda through the Ayurvedic Esthetics program I completed in 2019. From the very first class, it was clear that her teaching space was more than a classroom-it was a sanctuary, where the timeless wisdom of Ayurveda was honored with reverence and authenticity. What makes Rima's teaching so unique is her ability to weave her vedic expertise as a practitioner with her cultural roots as an Indian woman whose life has been steep in the traditions of aggravator. Her presence and guidance offered not only rigorous education, but also a living transmission of yoga awareness, meditation, and self study.

    - Patti K.

  • I heard about Rima’s work and knew I needed to seek out her services. She was everything I hoped for and I now have a seasonal plan in place that I am so aligned with!

    - Rebecca T.

  • Rima is a gifted practitioner whose practice is deeply rooted in Ayurvedic healing traditions and rituals. She uses her training and experience in Ayurvedic medicine, coupled with loving kindness, to guide her clients through their wellness journey.

    - Dr. Jackie R.


  • I felt deep guidance in a profound way during my Panchakarma cleanse with Rima. Her intuitive pulse readings and herbal expertise were also phenomenal and unleveled my health.

    - Shelly R.

“To study Ayurveda is to study oneself.

To practice Ayurveda is to take care of oneself.”

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TRAINING + EXPERIENCE

devi goddess, hindu, India, ayurveda

Devi - Divine Feminine

50,000+ Hours Ayurveda Education and Clinical Practice

Guiding hundreds of clients toward balance through food, herbs, and lifestyle therapy

Lead Educator for a NAMA-approved Ayurveda Health Counselor Program

Institute of Beauty and Wellness, Milwaukee, WI

Bhavana Institute of Yoga and Ayurveda, specializing in Women’s Health and Ayurvedic Herbalism

Director of Seasonal Health and Faculty Member for Women’s Health

Pioneered the Midwest’s First Ayurveda Apothecary

Kanyakumari Yoga And Ayurveda School, Milwaukee, WI

Panchakarma Educator and Herbalist Specialist

Kanyakumari Yoga And Ayurveda School, Milwaukee, WI

20+ Years of Midwife • Doula Practice

Holistic prenatal and postpartum care informed by Ayurvedic principles

Certified Yoga + Meditation Teacher - 600hrs

Trained with Soul of Yoga and Davidji Meditation Academy, integrating mindfulness into Ayurvedic healing